Team Playbooks

Playbooks are the team-level processes that sit on top of the templates and workflows — less about what to send than about who acts, how fast, and what happens when nobody does.

Most of these center on Slack, because that is where real-time visitor alerts are actually seen. The sequence matters: set up alerts, then filter them down to the visits that warrant interrupting someone, then agree on how the team claims and closes out an alert. Teams that do the first step and skip the second end up with a channel everyone mutes within a fortnight, which is worse than having no alerts at all.

The Salesforce playbook covers the same ground for teams whose process lives in the CRM rather than in chat.