Why this matters
Internal and partner traffic often looks like activity but never converts.
Without exclusions, you get:
false “hot” alerts
inflated metrics
unnecessary follow-ups
wasted sales effort
Clean data leads to better decisions.
How it works
Add domains like:
test or spam sources
Any visitors tied to those domains are skipped entirely and never appear in:
dashboard
reports
integrations
Best practices
Always exclude your own company domain
Add partners, agencies, and contractors
Block known spam/test domains
Review exclusions regularly
Keep the list tight and intentional
Quick win
Add your own domain first. It’s usually the biggest source of noise.