Always use a consent management tool
Why this matters
Privacy regulations across many regions require websites to inform users about tracking technologies and obtain consent before collecting certain types of data. A consent management tool ensures these requirements are met while allowing RB2B to operate responsibly.
How to achieve it
- Install a consent management tool on your website
- Ensure it clearly explains how visitor data may be collected
- Allow users to accept, decline, or customize tracking permissions
- Store consent records to demonstrate compliance if required
Quick win
If your website already uses cookie tracking, confirm that a consent banner or preference center is active.
Follow applicable privacy regulations
Why this matters
Privacy laws vary by region and may impose different requirements for how consent must be obtained and documented. Ensuring your consent practices align with these regulations protects your organization from legal risk.
How to achieve it
- Review the privacy laws that apply to your audience
- Ensure your consent banner clearly explains cookie usage
- Update your consent processes as regulations evolve
Common frameworks
- GDPR (European Union)
- CCPA (California)
- Other regional privacy frameworks
Quick win
If your site serves international visitors, verify that your consent banner supports multiple regulatory frameworks.
Align with your organization’s internal privacy policies
Why this matters
Many organizations maintain internal privacy standards that go beyond legal requirements. Aligning your consent implementation with these policies ensures consistency and reinforces your organization’s commitment to responsible data practices.
How to achieve it
- Review internal privacy or data handling policies
- Confirm your consent banner reflects those standards
- Ensure your privacy policy accurately describes data usage
Quick win
Confirm that your privacy policy mentions any tracking technologies used on your site.
Understand consent requirements under CCPA
Why this matters
The California Consumer Privacy Act requires businesses to notify users about data collection practices. Some organizations implement an informational banner, while others use an opt-in model requiring explicit consent before tracking begins.
How to achieve it
- Determine whether your organization uses a notification or opt-in model
- If using opt-in consent, ensure tracking only activates after acceptance
- Provide users with options to manage or withdraw consent
Quick win
If you use an opt-in consent model, verify that tracking scripts remain blocked until consent is granted.
Ensure the RB2B script loads only after consent
Why this matters
If your consent model requires user approval before tracking, the RB2B script must not activate until that consent has been granted. Loading tracking scripts before consent can create compliance risks and may interfere with accurate data collection.
How to achieve it
- Configure your consent management tool to block tracking scripts initially
- Allow RB2B to load only after the user accepts cookies or tracking
- Test your site to confirm the script activates only after consent
Quick win
Open your website in a private browser window and confirm the RB2B script does not load until cookies are accepted.
Important note
This article provides general best practices and does not constitute legal advice. For guidance specific to your situation, consult a qualified legal professional specializing in data privacy.