Send Only Hot Leads to Your Tools
Sending every identified visitor into your CRM or messaging tools creates noise fast. Instead, use Hot Lead tagging to filter for the visitors most likely to convert. By defining clear qualification criteria based on your Ideal Customer Profile, you ensure only high-intent, high-fit prospects reach your sales team. This keeps workflows clean, improves response speed, and prevents wasted effort on low-value traffic.
Try RB2B free for 7 daysWhy this matters
When everything is a lead, nothing is a lead.
If every visitor is pushed into Slack or your CRM:
reps ignore alerts
pipelines get cluttered
response time slows
good leads get missed
Filtering first keeps attention where it belongs.
How it works
Hot Leads are visitors who match rules you define, such as:
target industries
company size
job titles or seniority
geography
Once tagged, only those leads are sent to your integrations.
Everyone else stays out of your workflow.
Best practices
Define ICP rules clearly and keep them strict
Require multiple conditions instead of “any condition”
Send only Hot Leads to CRM and Slack
Review criteria quarterly as your market evolves
Treat tagging as a living system, not a one-time setup
Quick win
Start strict.
You can always loosen filters later, but recovering from too much noise is harder.