Understand how international visitor identification works
Why this matters
RB2B provides different levels of identification depending on visitor location. US-based visitors can be identified at the person level, while international visitors are identified at the company level only. Understanding this distinction helps you interpret visitor data correctly and set realistic expectations about what information will appear in your dashboard.
How to achieve it
- Use RB2B normally for person-level identification of US visitors
- Enable international tracking to see company-level activity from outside the US
- Use company-level data to identify global accounts showing interest
- Prioritize outreach based on company engagement patterns
Where to configure it
RB2B Dashboard → Account Details → Geographical Restrictions
Direct link: https://app.rb2b.com/my_account/geo_restrictions
Quick win
Review your visitor reports for international company activity to identify previously unseen global interest.
Know the default behavior for global tracking
Why this matters
Global visitor tracking is enabled by default for Starter, Pro, and Pro+ accounts. Many users are unaware this feature is already active, which can lead to confusion about how international visitors appear in the dashboard or consume credits.
How to achieve it
- Check your Geographical Restrictions settings
- Confirm whether international company-level identification is enabled
- Adjust the setting if you want to limit tracking to US visitors only
Where to configure it
RB2B Dashboard → Account Details → Geographical Restrictions
Quick win
If you have never changed the setting, assume global tracking is currently enabled.
Enable international tracking responsibly
Why this matters
International tracking carries additional regulatory responsibilities. Many regions, including the European Union, require explicit visitor consent before tracking technologies can operate. Ensuring proper consent handling protects your organization from compliance risks.
How to achieve it
- Use a consent management tool (CMT) on your website
- Ensure tracking only activates after consent is granted
- Confirm your privacy policy reflects your use of visitor identification tools
- Verify GDPR opt-out and consent mechanisms are implemented correctly
Where to configure it
RB2B Dashboard → Account Details → Geographical Restrictions → Confirm consent management tool usage
Quick win
Before enabling international tracking, confirm that your cookie banner or consent manager is working correctly.
Understand how international tracking affects credit usage
Why this matters
Company-level identification of international visitors consumes credits in the same way that person-level US profiles do. If international leads are not a priority for your business, disabling global tracking can help preserve credits for the highest-value identifications.
How to achieve it
- Review whether your sales team actively pursues international accounts
- If international traffic is not relevant, disable global tracking
- Focus credits on US person-level identification for higher actionability
Where to configure it
RB2B Dashboard → Account Details → Geographical Restrictions → Toggle international tracking
Quick win
If most of your customers are US-based, disabling global tracking can extend your monthly credit usage.
What is a consent management tool?
Why this matters
Many international privacy regulations require websites to obtain visitor consent before enabling tracking technologies. A consent management tool ensures your site complies with these requirements by controlling when tracking scripts activate.
How to achieve it
- Install a consent management platform on your website
- Configure it to block tracking scripts until consent is granted
- Ensure your privacy policy explains how visitor data is used
Where to configure it
Consent management tools are configured directly on your website. Common providers include OneTrust, Cookiebot, and Usercentrics.
Quick win
If your site already uses a cookie consent banner, confirm that it is configured to control tracking scripts properly.
Important notes
Key limitations and considerations
- Person-level identification is available only for US-based visitors
- International identification is limited to company-level data
- International tracking applies globally and cannot be limited to specific regions
- You are responsible for consent compliance and privacy policy updates
Review these considerations with your legal or compliance team before enabling international tracking.