Alternate Emails for RB2B Visitors

What it does

This is the narrower sibling of Enrich RB2B Visitors. Rather than filling every gap, it looks specifically for the channel you don't already have.

If RB2B gave you a work email, it goes looking for a personal one. If it somehow gave you a personal address, it looks for the business one. If it returned nothing at all, it looks for both. Either way it checks both channels, so you see the full picture for each person rather than the first hit.

When to use it

Two situations make this worth running on its own.

The first is deliverability. A work address that grades badly, or a company running aggressive filtering, means your sequence never arrives — and you won't know, because a silently filtered email doesn't bounce. Having a second channel gives you somewhere to go that isn't just another follow-up into the same void.

The second is timing. People change jobs, and a work address goes dead the day they leave. A personal address survives the move, which matters when the visitor was researching you on behalf of an account you're still working.

How it works

1. The export is filtered to person rows and LinkedIn URLs are extracted.
2. You choose which deliverability grades to keep before anything runs.
3. Business and personal lookups run against each profile.
4. Results are compared with whatever RB2B supplied, graded, and filtered.

What you get back

A table of name, company, the original RB2B email, and the business and personal addresses with a risk grade against each. The summary tells you how many additional addresses were found, split by type, and how they graded — plus how many were filtered out by your own threshold.

A note on using personal addresses

A personal email is a different kind of contact from a work one, and it reads differently to the person receiving it. It carries more weight and less patience: a cold pitch to someone's personal inbox is more likely to annoy than the same message to their work address.

Treat it as a channel for warm, high-intent situations rather than a bigger list to blast. The timing and tone guidance applies with more force here, and it's worth confirming your approach fits the consent and privacy posture you've set up — see using a consent management tool with RB2B.

Before you run it

You need a MoltSets account and the skill installed in Claude, plus an RB2B export that still has its LinkedIn URL column — that column is what every lookup keys off, so exports stripped down to names and emails won't work.

Run it on a small slice first. Twenty or thirty rows is enough to see the hit rate and the risk grades you're getting for your particular audience, and to decide which grades are worth keeping before you point it at a month of traffic.